 The first VinaGame Day was organized for gamers and customers in Bien Hoa (Dong Nai) on January 5th 2008. VinaGame’s goal for this event is to introduce to customers, agents, and Internet cafés the main products for this year such as the games Boom Online, Swordsman Online II, and Zing web products.To serve its gamer community, VinaGame also laid on much entertainment in addition to a lot of concerts and fashion shows. In order to achieve better understanding of this special event, we have interviewed Mr. Vu Viet Son, VinaGame’s Sales Director.
Q: Can you tell me what is different between VinaGame Day and the Customer Meetings that VinaGame frequently organized recently?
Mr. Son: Let me state that VinaGame Day is the next advancement of the Customer Meetings that VinaGame have been organizing. We’d like to call VinaGame Day the upgrade of a comprehensive service which was carefully examined and wisely invested since the preparation stage.
By means of VinaGame Day, we wish to thoroughly satisfy the demands of all customers, such as the needs to meet, share ideas, receive consultation, and enjoy fun entertainment. Also, VinaGame Day is a great opportunity for us to provide our customers, who are out agents and affiliated internet café owners, with latest information on the operations of the company, and introduce to them the main products which we will focus our investments on in 2008, such as Swordsman Online II (www.volam2.zing.vn), Boom Online (www.boom.zing.vn) and Zing ‘family’, including Zing Chat (http://chat.zing.vn), Zing MP3 (http://mp3.zing.vn) and the recently launched Zing Portal (http://www.zing.vn/).Q: Will the Day offer a powerful force for VinaGame’s business expansion strategies in 2008?
Mr. Son: Yeah. In the online entertainment market of Vietnam, a stop is usually synonymous with failure. So, one of the strategies we are mulling is investing both human resource and initiatives in customer care programs like VinaGame Day.
Customers coming to VinaGame Day not only played online games but also learnt about gaming industry, make friends with each other, get consultation on how to entertain reasonably with games and exploit other online entertainment services that VinaGame is providing. VinaGame Day first held in Bien Hoa was the start for the coming series of other VinaGame Days we intended to organize nationwide. Then you will see the appearance of other long-awaiting products of VinaGame this year.
Boom Online exhibition pavilion on VinaGame Day
Q: So now I get the goals and the ideas of VinaGame Day. By the way, what is the original initiative for VinaGame Day, Mister?
Mr. Son: The original initiative for VinaGame Day came from the yearly Customer Meeting held in some provinces. On regular basis, a typical Customer Meeting tends to focus on information exchanging.
Then we liked to refresh it and add some more customer-centered value-added services to it, through entertainment with gifts given at customer-VinaGame meetings. Finally we decided to start structuring VinaGame Day.
Representative customers, agents, and Internet cafe' owners
Q: How often will VinaGame Day be organized?
Mr. Son: VinaGame will organize the Day once a month in many provinces and regions.
Q: Do you think that there will be concept repetition with such relative frequency. What will the company do to make the differences to the programs on VinaGame Day?
Mr. Son: We have the intention of shaping the concepts of VinaGame Day by the timeline of monthly special events or holidays such as Valentine’s Day, International Women’s Day, etc. This would help enhance the values of the holidays. VinaGame will be the favorite destination for the youth and those who love Internet-based entertainment services offered by VinaGame. The Day will also make an edge on entertainment serving customers and visitors.
Q: On VinaGame Day a large proportion of activities will be for gamers. Can you be more specific about them?
Mr. Son: Currently the Day is offering gamers free-of-charge entertainment stuffs and great chances to gain first-hand knowledge about gaming industry as well as attractive gifts. We will soon renovate the Day by organizing mini game contest in some locals, hosting novel on-stage performances and fun folk games, all to serve our gamers.
Thank you so much for the interview!
Viet Phuong
(Source: Hoahoctro.vn)
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